# IN GENERAL > IN GENERAL is a full-service creative and digital agency based in Egypt, working with founders and brands across MENA and Europe. We design and build websites, mobile applications, brand identities, marketing campaigns, video, and photography. Bilingual Arabic / English. Official Meta Tech Provider, TikTok Marketing Partner, and strategic partner of Inboxi. One team, end-to-end — from first wireframe to launch day. ## About - [About IN GENERAL](https://in-general.net/about): Independent creative studio led by Wael Hashim. Strategy + design + engineering + content under one roof, serving F&B, real estate, hospitality, healthcare, fitness, and education clients across Egypt, Saudi Arabia, UAE, Qatar, Germany and the wider MENA region. - [Contact](https://in-general.net/contact): WhatsApp, email, and a project-brief form. Replies within one business day. - [Projects portfolio](https://in-general.net/projects): Full case studies of recent project work — filterable by service (branding, websites, mobile, marketing, video, photography). - [Client stories](https://in-general.net/clients): Long-term client partnerships — founders, doctors, teachers, and brand operators we've grown with over years, not single deliverables. ## Services - [Branding & Identity](https://in-general.net/projects?filter=branding): Logos, visual systems, packaging systems, brand books. Discovery workshops, complete visual languages, and consistent rollout across packaging, social, and environment. - [Websites](https://in-general.net/projects?filter=websites): Performance-first, conversion-driven websites engineered on Next.js. SEO, speed, accessibility and i18n baked-in from day one. - [Mobile Applications](https://in-general.net/projects?filter=mobile): Native and cross-platform iOS and Android apps. Swift, Kotlin, React Native. UX research, native-feeling experiences, polished micro-interactions. - [Marketing & Strategy](https://in-general.net/projects?filter=marketing): Positioning, planning, and multi-channel campaigns (social, performance, content, influencer, PR). Measurement that compounds. - [Video](https://in-general.net/projects?filter=video): Short-form reels, brand films, full campaigns, CGI. Concept, production, edit, sound and colour. - [Photography](https://in-general.net/projects?filter=photography): Food, product and lifestyle photography. Direction, capture and retouching to brand-book standard. ## Official partnerships - **Meta Tech Provider** — official tech provider for the Meta family of apps (Facebook, Instagram, WhatsApp Business). - **TikTok Marketing Partner** — vetted marketing partner inside the TikTok Partner Program. - **Inboxi Strategic Partner** — strategic implementation partner. ## Project portfolio Branding: - [bkeefak](https://in-general.net/projects/bkeefak): Specialty coffee brand identity — two-bean ‘ee’ wordmark, bilingual Arabic/Latin system, full packaging line. - [Al-Hatab](https://in-general.net/projects/alhatab): Wood-fired grill restaurant brand — flame-on-firewood mark fused with the Arabic letter ‘ع’, 16-page brand book. - [Foiegras Company](https://in-general.net/projects/foiegras): Premium duck-product company in Egypt — restrained luxury identity, packaging system, B2B sales collateral. - [TyresPro Mobile](https://in-general.net/projects/tyrespro): Mobile tire-service brand — bold red identity, vehicle livery, full service-process collateral. - [Sitovia](https://in-general.net/projects/sitovia): Digital solutions firm — restrained tech identity, complete pitch-and-proposal kit. - [Ta7wila](https://in-general.net/projects/ta7wila): Doha-based money-transfer brand — bilingual identity, app-screen system, marketing creative. - [Ghemar](https://in-general.net/projects/ghemar): Riyadh brand identity project. - [LMF Laser Für Zukunft](https://in-general.net/projects/lmf-laser): Berlin-based laser clinic — clinical, premium brand identity in German + Arabic. Websites: - [Draya](https://in-general.net/projects/draya): Riyadh consumer brand — Next.js site with full design + build. - [Physio Action](https://in-general.net/projects/physio-action): Dubai physiotherapy clinic — bilingual booking website with full visual identity rollout. ## Selected client stories Long-running partnerships where we built and now operate the brand, content engine and digital infrastructure end-to-end: - [Smiley Dental / Dr. Ahmed Abdulsalam](https://in-general.net/clients/ahmed): Took a Cairo dental clinic from word-of-mouth to bookings up 7× in 11 months via content-first social. - [Doctor Hoopa / Dr. Abdelwahab](https://in-general.net/clients/anatomy): Biology + geology teacher — full brand, book series (AR + EN), and doctor-hoopa.com. 210K followers, 8.5M+ views, books in real bookstores. - [Fun Mind / Eng. Ahmed Anter](https://in-general.net/clients/funmind): Math + English tutor — full brand, student portal, content factory. 1.2M YouTube subscribers, 45M+ views. - [Mahmoud Ragheb (طريق آخره نور)](https://in-general.net/clients/mahmoud): Arabic-language teacher — hand-drawn Arabic mark, content engine, ragheb-arabic.com. 3.8M students, 120M+ reel views. - [Dr. El Saeed Abaas](https://in-general.net/clients/senior): Consultant physician — formal-warm identity, reels engine. Consultations grew 8×, IG following 22×. - [Volta / Mr. Ibrahim Saad](https://in-general.net/clients/volta): Physics teacher → Volta brand. 2.1M followers, 80M+ reel views, paid classrooms grew 6×. - [Wave4Pet](https://in-general.net/clients/khalid): Saudi pet-care app — full brand built from zero. 8M+ launch reach in 90 days, 240K followers, top-10 in Saudi App Store Lifestyle. - [Lubab Al-Iemar](https://in-general.net/clients/khaleeji): Saudi real-estate developer — full rebrand. 180 → 8.4K followers in 6 months, pre-completion reservations. - [Bkeefak Coffee](https://in-general.net/clients/emirati): Emirati specialty coffee brand built from zero. 85K followers in year one, 6 branches. - [Al-Hatab BBQ](https://in-general.net/clients/omani): Wood-fired BBQ restaurant brand. 120K followers in year one, 4 branches, Eid campaign reach 1.2M. - [Sameh Ahmed Advisory](https://in-general.net/clients/sameh): Advisory firm — LinkedIn-led pipeline. Qualified leads from 30/mo to 420/mo. - [Ibrahim Saeed](https://in-general.net/clients/ibrahim): Self-development creator. 850K+ subscribers, 32M total views. - [Explorer](https://in-general.net/clients/explorer): Travel & adventure creator. 620K followers, 28M reel views, tourism-board partnerships. - [Omar Hassan](https://in-general.net/clients/omar): Founder content — 950K followers; funding + talent pipeline sourced directly from content. ## Get in touch - WhatsApp: +20 108 060 6086 — [chat link](https://wa.me/201080606086) - Email: hello@in-general.net - Instagram: [@ingeneralag](https://instagram.com/ingeneralag) - TikTok: [@ingeneralag](https://tiktok.com/@ingeneralag) - Behance: [/ingeneral1](https://www.behance.net/ingeneral1) - LinkedIn: [/company/in-general](https://linkedin.com/company/in-general) - Facebook: [/ingeneralag](https://www.facebook.com/ingeneralag) ## Optional - [Full content (llms-full.txt)](https://in-general.net/llms-full.txt): Complete service descriptions, project briefs, client-case write-ups and capabilities in a single markdown file — useful when you need everything in one pass. - [Sitemap](https://in-general.net/sitemap.xml): Machine-readable URL list for indexing.