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Physio Action
Dubai, UAE · 2026
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Overview
A complete digital experience for Draya — a Saudi smart-learning platform built for students who want to actually enjoy studying. Two products in one identity: a marketing site that converts parents at first read, and an LMS dashboard that students open every day without being asked.
Education platforms either look fun and feel unserious, or feel serious and look boring. We needed both at once — playful enough that teenagers don't roll their eyes, credible enough that parents feel safe paying for it.
We led with a calm mint-and-cream palette balanced by warm pops of yellow and pink, illustration-led mascots for gamified moments, and a UI structured around the student's day — courses, progress, leaderboard, today's lessons — never deeper than two clicks from anywhere.
A site that explains a complex product in 30 seconds, and a dashboard students use voluntarily. Parents convert at the landing page. Students stay because of the dashboard. Both halves do their job.
Inside the platform
The product behind the marketing site.
We'd love to hear about it. Tell us where you are, where you want to be, and we'll map the rest.
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