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Draya
Riyadh, Saudi Arabia · 2026
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Overview
A complete landing-page redesign for Olu — a Saudi HR and workforce-management SaaS whose mobile app puts attendance, payroll, scheduling and team chat on the manager's phone. We rebuilt the marketing site around a single promise: the power of management, from the power of the system.
The previous site read as a generic corporate template — a stock dashboard hero, vague feature blurbs, and no clear sense that the product was a mobile-first app. Decision-makers were landing, scrolling once, and bouncing before they understood what Olu actually did.
We led with a Before/After narrative right at the top — same product, different story — then anchored the new hero around the actual phone screens floating against a deep purple ground. Every section converts a feature into a one-line outcome, the pricing table is honest and scannable, and an FAQ closes the gap before the contact form.
A landing page that reads as a real SaaS product in 15 seconds — phone-first hero, plain-English features, transparent pricing, and a contact section anchored to a Saudi-business map. The redesign now opens every sales conversation.
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