Dr. Abdelwahab
Dr. Abdelwahab — a biology teacher who turned an entire 12th-grade year into a brand, a book series, a website, and a community.
Before & after
Overview
Overview
Dr. Abdelwahab (‘Doctor Hoopa’) teaches biology and geology to Egyptian secondary-school students. His in-person classes were strong but his digital identity didn't exist. We built him a full brand (mark, distinctive Arabic typography, lab-inspired palette), helped him publish a book series (Biology + Geology in Arabic and English + a study notebook), and launched doctor-hoopa.com to anchor lessons and materials. We took him from 5K to 210K students on social — and made ‘Doctor Hoopa’ a name they ask for.
The challenge
Medical/scientific content on social is either too dry or too clickbait. At the same time, Dr. Abdelwahab wanted to publish his books and notebooks as real products — not just digital content. We needed one visual voice that worked across post, thumbnail, book cover, and website — all with the same DNA.
Our approach
A three-axis identity: a navy/orange/lab-green palette pulled from a biology lab; a cartoon-but-serious Arabic typography (‘في الطريق ملسوء’, ‘اجمد يا بطل’) that speaks to high schoolers; photoshoot direction with a skeleton and scientific props so a post is identifiable from across the feed. The move: the same visual language on Instagram lives literally on the book cover and on the website.
The outcome
210K followers, 8.5M+ views, a published book series in real bookstores (Biology + Geology, Arabic + English), a study notebook stacked in universities, and doctor-hoopa.com is now the go-to reference for 12th-grade biology students.
Before & after
Before & after
The numbers tell the rest of the story.
Subscribers
Before us
0K
0K
Total views
Before us
0K
0M
Engagement rate
Before us
0%
0%
Content playbook
Strategy & plan
The strategy behind every post — pillars, tone, and a real content calendar lifted from our internal planning docs.
Section 01Strategy
- 01
An identity for the secondary-school audience
A cartoon-but-serious type system in navy/orange/green, slogans (‘في الطريق ملسوء’) that borrow meme language — serious on content, light on form. Every design makes the student feel ‘Doctor Hoopa is talking to me.’
- 02
A steady reels engine
5 repeatable formats (quick explain, problem-walk-through, bio joke, study tip, comedy moment) — each with a locked design cap. Production became reliable before creativity.
- 03
Printed editions
Full Arabic & English biology textbook, geology, a ‘roshetta’ of ideas, and a designed study notebook — all carrying the same brand language. The book became the biggest conversion for secondary students after the free content.
- 04
Website as the hub
doctor-hoopa.com brings together lessons, books, and class bookings. The feed is the door; the site is the house that earns the revenue.
Identity & logo system
Identity & logo system
The visual language we built for them.
Logo system
Brand palette
Lab Navy
#1F2837
Rust Orange
#E57C3D
Lab Green
#3F6E3F
Highlight Yellow
#FDE047
Social media designs
Social media designs
Templates and posts that carry the brand on every feed.
Social presence
Dr. Abdelwahab
@doctor.hoopa
Tangible work
Real things in real hands
Printed editions, packaging, merch — pieces that get held, not just scrolled past.
Edition details
Website & student portal
Website & student portal
The full digital home — landing page + member dashboard. Scroll inside the frame.
Landing page
In their words
I'm a teacher before anything else. These people turned my classroom into a brand students recognise — on Instagram, on a bookshelf, and on a website. All the same DNA.
Dr. Abdelwahab
Biology & Geology Teacher · doctor-hoopa.com
Other client stories
Other client stories
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