Lubab Al-Iemar
Lubab Al-Iemar — a Saudi real-estate developer we built a brand and a full social presence for, from zero.
Before & after
Overview
Overview
Lubab Al-Iemar is a Saudi contracting & real-estate development firm in Jeddah, building luxury residential units. They came to us at 180 followers with a flat feed — we delivered a full rebrand: a new mark with an architectural language, a navy / bronze palette pulled from the buildings, a visual system that works across posts, stories, and on-site collateral. Their account is now a visual reference for development-grade real estate in Saudi Arabia.
The challenge
Saudi real estate is crowded and every developer uses the same clichés (buildings, plots, recycled copy). Lubab needed an identity that felt like a firm that understands architecture — not a broker selling apartments.
Our approach
An identity that respects architecture: a 'ل' letter fused with a tower, a deep navy + warm bronze palette that says 'premium units, west Riyadh', actual architectural photography for the projects, and a weekly cadence that mixes unit showcases with real-estate education. The account reads like a luxury showroom, not a unit ad.
The outcome
From 180 to 8.4K followers in 6 months, 1.2M+ reach, 12 unit-viewing requests sourced directly from social, and pre-completion reservations starting before buildings were done.
Before & after
Before & after
The numbers tell the rest of the story.
Instagram followers
Before us
0
0K
Monthly reach
Before us
0
0M
Engagement rate
Before us
0
0%
Content playbook
Strategy & plan
The strategy behind every post — pillars, tone, and a real content calendar lifted from our internal planning docs.
Section 01Strategy
- 01
An identity that respects architecture
A 'ل' letterform fused with a tower, a navy/bronze palette with a 'luxury units' feel. Every piece of content says 'a firm that understands architecture' before you read the brand name.
- 02
Real project photography
Instead of stock, we used actual architectural photography of Lubab's projects — one angle and lighting standard across every project so the brand stays consistent.
- 03
An education + sales cadence
Two days of project showcase + one day of real-estate-development education. The audience learns from them before they buy — so the firm earns trust by the time they're ready to decide.
Identity & logo system
Identity & logo system
The visual language we built for them.
Logo system
Brand palette
Steel Navy
#1A2C45
Polished Bronze
#E6C98C
Warm Sand
#8A6A3A
Limestone
#F5EFE2
Social media designs
Social media designs
Templates and posts that carry the brand on every feed.
Social presence
Lubab Al-Iemar
@lobabe_sa
Visual campaign
Campaign boards
The key visuals that carried the brand's message across every surface — from social to out-of-home.
In their words
We were 180 followers and big ambitions. This team turned our name into a brand. People started requesting units before the buildings were even done.
Lubab Al-Iemar Founder
Lubab Real Estate
Other client stories
Other client stories
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