Wave4Pet
Wave4Pet: every need for your pet, in one app. We built the identity, the campaign, and launched the brand from zero.
Before & after
Overview
Overview
Wave4Pet is a Saudi pet-care brand and app: food, toys, vet, same-day delivery. All in one place. We built it from zero: a complete visual identity (mark, palette, typography), a launch campaign across out-of-home boards and social, a launch film, and 300+ designs delivered on a weekly cadence. The launch reached 8M people in the first 3 months.
The challenge
Pet-care in the Gulf is a crowded market of generic shops: everyone selling the same things with the same feel. Wave4Pet had to stand out instantly: a brand that feels ‘made for pet people’, not a random retailer. And the campaign had to carry the same energy in Arabic and English.
Our approach
A simple, warm visual identity: a distinct Wave Blue, a ‘W’ mark fused with a pawprint, an Arabic/English type pairing that feels considered but playful. A launch campaign with three story beats (treatment + shopping + delivery) carrying the same characters across both Arabic and English boards. 300+ posts on a steady cadence built recognisable consistency.
The outcome
8M+ launch reach in 90 days, 240K followers, Wave4Pet ranked top 10 in the Saudi App Store Lifestyle category, and 12 sub-campaigns shipped in year one.
Before & after
Before & after
The numbers tell the rest of the story.
Campaigns shipped
Before us
0
12
Monthly reach
Before us
0
8M
Engagement rate
Before us
0
10%
Content playbook
Strategy & plan
The strategy behind every post: pillars, tone, and a real content calendar lifted from our internal planning docs.
Section 01Strategy
- 01
An identity that feels for pet people
We chose a friendly blue (not corporate cold), a ‘W’ mark with a wave-and-paw feel and a sense of motion, and a bilingual type pairing with warmth. Every piece says ‘a pet person made this’ before you see the brand name.
- 02
A single launch story
‘Every pet need in one app’: one visual story across 8 boards (4 Arabic + 4 English), all featuring the same characters (dog, cat, vet) so recognition compounds.
- 03
A weekly social cadence
300+ designs in year one across three lanes: products, care tips, and offers. The cadence built the authority, not a single launch moment.
Identity & logo system
Identity & logo system
The visual language we built for them.
Logo system
Brand palette
Wave Blue
#1F6FC4
Sky Tint
#9ED1FF
Deep Navy
#0A2540
Pet White
#F5F9FC
Social media designs
Social media designs
Templates and posts that carry the brand on every feed.
Social presence
Wave4Pet
@wave4pet
Visual campaign
Campaign boards
The key visuals that carried the brand's message across every surface, from social to out-of-home.
Videos & reels
Videos & reels
Short-form content + brand films.
Reels
In their words
We were an idea in a PowerPoint. They built the brand, the campaign, and the launch story in 60 days. Today Wave4Pet is a name.
Khalid
Founder · Wave4Pet
Other client stories
Other client stories
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