Dr. El Saeed Abaas
Dr. El Saeed Abaas, from decades of clinical authority to a digital brand a new generation searches for by name.
Before & after
Overview
Overview
Dr. El Saeed Abaas is a consultant physician trusted offline for decades, but online he barely existed. We built him a formal-yet-warm visual identity, a Reels engine that talks straight to the patient, and carousels that simplify real cases. We translated his clinical authority into a social brand new patients now ask for by name.
The challenge
Older audiences trust him offline; younger patients didn't know he existed. We needed a bridge between generations that preserved his gravitas while reaching someone new every day, without the doctor having to learn platforms or spend hours on camera.
Our approach
Short talking-head reels grounded in real cases seen in the clinic. A formal-but-warm visual identity: a teal/navy palette, refined typography, a precisely-carved mark. One monthly shoot day covers the whole month, with a writer turning the doctor's clinical notes into scripts in his own voice.
The outcome
Consultation requests grew 8×, Instagram following grew 22×, and DMs from younger patients now lead his pipeline. Cases convert from comment to visit in under 72 hours.
Before & after
Before & after
The numbers tell the rest of the story.
Monthly consultations
Before us
30
240
Instagram followers
Before us
8K
180K
Engagement rate
Before us
2%
8%
Content playbook
Strategy & plan
The strategy behind every post: pillars, tone, and a real content calendar lifted from our internal planning docs.
Section 01Strategy
- 01
Translating authority
We took the doctor's clinical expertise and turned it into simple content angles: common cases, medical myths, preventative tips. Instead of academic delivery, we explain in patient language.
- 02
Formal-warm identity
Teal/navy palette, a carved mark, typography that feels medically rigorous but reads on a small screen. Every piece of content says ‘a doctor you trust’ before you read a word.
- 03
Efficient production
One shoot day a month produces 20+ pieces. The doctor speaks naturally; the team cuts, simplifies, designs. His time stays in the clinic with patients.
Identity & logo system
Identity & logo system
The visual language we built for them.
Logo system
Brand palette
Consult Teal
#0A6E6E
Soft Cyan
#3AA8A8
Deep Forest
#0E2C2C
Clinic White
#F3F8F7
Social media designs
Social media designs
Templates and posts that carry the brand on every feed.
Social presence
Videos & reels
Videos & reels
Short-form content + brand films.
Reels
In their words
I'd rejected social my whole career. People kept telling me ‘it's not for us’. This team changed my mind in 3 months. More than half of my new patients now come from the videos.
Dr. El Saeed Abaas
Consultant Physician
Other client stories
Other client stories
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